BRANDING
BRANDING IS NOT ONLY GRAPHIC DESIGN. IT IS THE UNIFICATION OF A COMPANY'S BUSINESS AND VISUAL IDENTITY. IT IS THE WAY WE SET GUIDELINES FOR EVERY PROCESS, RULE, SALE OR CONTACT THAT HAPPENS INSIDE OR OUTSIDE YOUR COMPANY. IS HOW YOU INTERACT WITH YOUR MARKET, HOW YOU DIFFERENTIATE YOURSELF AND HOW PEOPLE IDENTIFIES YOU.
A LOT OF COMPANIES START WITHOUT FIGURING OUT BRANDING PROPERLY. WHAT HAPPENS THEN? THEY DISAPPEAR OUT OF THIN AIR SHORT AFTER THEY LAUNCH. WHY? BECAUSE THEY DO NOT HAVE A CLEAR UNDERSTANDING ON THEIR OBJETIVES AND HOW THEY ARE BEING PERCEIVED BY POTENCIAL BUYERS OR USERS. IF YOU WANT TO AVOID THIS OR WANT TO ENHANCE YOUR COMMUNICATION, GROW YOUR AUDIENCE AND SELL/SHARE MORE OF WHAT YOU DO, THEN BRANDING IT'S YOUR STARTING POINT.
WHY?
1 - IT IS THE FIRST THING PEOPLE SEE ABOUT YOU EVERYWHERE. IT IS YOUR FACE TO THE WORLD;
2 - IT DEVELOPS BRAND AWARENESS AND A STRONG PUBLIC IMAGE TO ESTABLISH YOUR BRAND IN THE MARKET.
3 - IT GIVES YOU A QUALIFIED AUDIENCE THAT TRUSTS YOU AND ENGAGES WITH YOUR BRAND, REQUIRING YOUR PRODUCTS AND SERVICES, BOTH ONLINE AND OFFLINE.
4 - IT BUILDS A STRONG STRATEGY AND AN ORGANIZED SYSTEM TO FACE ANY BUSINESS ISSUE.
5 - IT IMPULSES YOUR CORE VALUES, MISSION AND VISION TO THE WORLD TO ENHANCE YOUR CHANCE TO EXERCISE YOUR PURPOSE.
6 - IT HELPS YOU AVOIDING THE LOSE OF MONEY AND TIME THAT COMES WITH NON-STRATEGICAL AND NON-BRANDED DECISIONS.
WHEN?
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YOU SHOULD IMPLEMENT THE BRANDING SERVICE WHEN YOU HAVE A BUSINESS IDEA AND YOU ARE NOT ON THE MARKET YET. BRANDING HELPS YOU AVOIDING ANY KIND OF MISTAKES ON YOUR COMMUNICATION AND LET YOU SHOW YOUR COMPANY THE BEST WAY YOU POSSIBLY CAN.
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WHEN YOU ARE ALREADY ON THE MARKET AND YOUR BRAND FEELS OUT OF TUNE OR IT IS NOT REACHING THE DESIRED OBJECTIVES, THEN YOU SHOULD IMPLEMENT A REBRANDING SERVICE.
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DOING A BRAND REFRESH IS SIMILAR TO DO A REBRANDING. THE ONLY DIFFERENCE IS THE INTENSITY OF THE CHANGES. IF YOU GO FOR A REBRANDING, YOU WILL HAVE TO CHANGE YOUR ENTIRE STRATEGY BEHIND YOUR BRAND IN ORDER TOO REACH NEW OBJECTIVES. WHEN YOU IMPLEMENT A BRAND REFRESH, THE STRATEGY IS MORE LIKELY TO REMAIN THE SAME, WHILE YOUR VISUAL IDENTITY (LOGO, PALETTE, TYPOGRAPHY, ETC) IS MORE LIKELY TO CHANGE.
RESULTS
YOU WILL HAVE MORE ENGAGEMENT FROM YOUR AUDIENCE = MORE CLIENTS OR USERS. A BEAUTIFUL LOOK AND FEEL TO SHOW TO THE WORLD FOR WHICH YOU WILL BE IDENTIFIED AND DIFFERENTIATED, AND A WELL MADE STRATEGY TO CONFRONT ANY BUSINESS SITUATION OR PROBLEM THAT MIGHT COME UP.
